![]() Once the client has committed, you can then translate what they have told you verbally, into something visually, so that you don’t end up with a visual identity or logo design that is the wrong kind of luxury, or something of that nature. To do this effectively, a brander will usually present several mood board options (like the above) once that have gotten the client to describe exactly how they want the brand to be perceived. The goal is to embody the brand’s desired perception, visually. The basic premise behind a mood board is that it must communicate ONE mood, not many. You can probably sense a trend or unifying colors among the images you’ve selected, so pulling directly from them is the most natural and cohesive way to go about this step.Īgain, take a look at the Finding the Perfect Color Palette post to understand how exactly to do this and how to find accompanying colors.Mood boards come in all sorts of… Moods! There are dark for things like spooky movies, vibrant and happy for brands like Toys “R” Us, super luxe for brands like The Robb Report, modern for companies like Apple, and, well… you are starting to get the idea. In general, it makes the most sense to develop your color palette from the photos and images you’ve selected for your mood board. There are several ways to do this, which I’ve laid out, step-by-step in this post that you can check out here! Here is what you should aim to end up with at the end:įrom the images you’ve selected, it’s time to develop a color palette. Either way, continue to whittle it down until you’ve decided on your favorite, most relevant images. We next we need to narrow it down even further, considering a typical mood board contains less than 10 images.įrom here you can either start choosing your favorites, or continuing to delete your least favorites. Once your board looks cohesive and unified, it’s time to start choosing which images best represent your brand.īy now, your board probably has 20-30 images left on it. Pick out any pins that don’t fit the trends you identified or no longer make sense for your brand and delete them from your Pinterest board. The best way to go about this is to eliminate the outliers, or any images that don’t make sense among the rest. Once you’ve identified your trends, it’s time to start narrowing down your images. No matter what the trends are, identify them.ĭon’t see any trends yet? Keep pinning until you do! ![]() Maybe they are all very bright and vibrant. Maybe a lot of your images are very feminine or the majority of them incorporate a lot of white space. Now that you’re seeing all of these images in one place, you probably have begun to notice some trends among them. Once you have around 30-40 images on your inspiration board, it’s time to reassess. Related Post – > Where to Find Design Inspiration and Beat your Creative Block ![]() While pinning, keep these answers in the forefront of your mind and pin any images that resonate with these ideas or concepts.Īnything is fair game to pin: photos, colors, other logos and websites, patterns, textures, etc. If you need a starting point, check out my Pinterest profile where I have thousands of pins that would fit these categories perfectly. professional, playful, inviting, warm, etc.). millennials, women, business owners, etc.). ![]() While finding inspiration, keep in mind these three key elements to ensure your mood board properly represents your business: Once you’ve created your own secret board it’s time to get pinning! I recommend spending the next 30-45 minutes pinning anything that catches your attention and relates to your brand. I like to start on Pinterest, and create a secret board for my project. Like I said above, the first step to creating a mood board for your brand is to find design inspiration. Now let’s learn how to create your own mood boards! Inspiration
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